Charles Bach is a Principal Architect for Kaiser Permanente serving the Southern California region. Being an integrated provider, Kaiser Permanente has the unique advantage of caring for patients throughout the many touch points of healthcare. However, with this advantage, enormous amounts of data are generated at every touch point along the patient life cycle. In order to derive meaningful information from this complex data environment, Charles designs and provides architecture for data management and analytics solutions. Charles also conducts rapid proof of concepts on new and emerging technologies that can rise to the challenge of a changing healthcare landscape that not only includes growing patient volumes but also new patient touch points such as social and medical devices.